New Products that Wowed at the 2025 Int’l Beauty Show-NY | American Salon

More than 32,000 people swarmed the Javits Center for the recent 2025 International Beauty Show and International Esthetics, Cosmetics, and Spa Conference (IECSC) in New York, with an eye on the event-only mega shopping deals all over the exhibit floor.

Many of the 430+ brands at the two concurrent shows in March brought brand-new product offerings, some of which debuted at the event. Here are a few of the new goodies on the Beauty side that showgoers snapped up (plus a few standouts over on the Spa side!).

The pre-orders for this touchable texture spray were intense, so naturally show-goers went bananas when given the chance to scoop up Gentlemen Republic's new volume-boosting, light hold styling spray infused with natural sea salt and kelp extract.

Most of the stylists at the show got their first glimpse of hairtalk's much-hyped new hair-on-hair attachment system for clients with fine or thin hair. The CombLine method fuses the extension with natural hair using medical-grade adhesive that's easier to sleep on than beads.

The demos were going strong over at The Hair Shop's booth, with stylists clamoring to see applications of the brand's new refined weft, which has a fine machine-tied base for added volume with a seamless and lightweight feel. The wefts come in regular (43 colors) and HĪEWS by Daniel Mora, featuring 10 wefts with the artist's signature dimensional color and highlights.

This nano-powder steel beauty is the Lamborghini of shears: sleek, powerful, and innovative. Offered in 5.5" and 6" sizes, it boasts an an ergonomically angled offset handle, double-tang design, and unique blade ridge line.

The quintessential barberpreneur's newest product offering is a trio of premium styling, detangling, and finishing combs with ergonomic grip points, convex and aerodynamic teeth, and no sharp edges that can snag hair. Their tagline: "Never ever use a brush on wet hair!"

This product was both new AND hot, thanks to its versatility in creating consistent, defined, long-lasting lash spikes. Place it on the lash strip and comb through for perfect, crisp spikes, or place on tips after application to bring spikes together.

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While the quasi-new Kray Color was getting a lot of love, barbers also walked away with L3VEL3's Hair Spray, the best-seller of the brand's newest styling products. It delivers serious control and volume while keeping hair touchable and free of flakes and crunch.

The company may be known for its eco-friendly, nourishing products for natural hair, but the brand's new softening, hydrating body cream is proof LocN is moving very nicely into the skin- and body-care realm.

The unique rotatable panel on this newly released lamp can accommodate hands of different lengths and widths, while reducing UV exposure to just the fingertips — one reason why MelodySusie's 3-day stock sold out completely on day one of the show.

The newest in the HoneyLoc line has the nourishing benefits of (you guessed it) honey, for firm hold while hydrating, taming frizz and flyaways, and imparting crazy shine.

And over on the IECSC side, spa shoppers bought up these newbies:

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The brand's lightweight, SPF30 powder sunscreen was recently reformulated to better protect skin from UVA, UVB and blue light, all while perfecting complexions with a matte finish and a touch of tint.

Estheticians clamored to get their hands on Face Reality's new calming, hydrating serum loaded with soothing peptides and beta-glucan. It's perfect for clients with post-inflammatory erythema (PIE) and redness, or whose skin is sensitive and stressed.

Both the mask and the gentle exfoliant are so new they weren't even in their permanent packaging yet — but the formulas inside were what mattered to skin-care enthusiasts. The former is powered by a Super Floral Complex featuring rose, daisy, and orchid essences, while the latter is recommended for clients with sensitive skin or concerned with skin texture.

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Heads up, sensitive skin types. Repechage’s new Red-Out Soothing Essence is a mist loaded with micro-silver and seaweed-based ingredients that calm redness, reduce inflammation, and strengthen the skin’s barrier. It’s recommended for pros working with reactive or rosacea-prone clients.